• Blog

    Examples of Top Brands Practicing Influencer Marketing on TikTok

    Influencers are known as people who have the ability to influence other people’s actions through their social media content. What brands need the most is this same kind of power to compel their audience to take the desired action via their posts. Because they share the same interests, you can see many brands approaching influencers on TikTok to collaborate. This partnership helps both parties to grab the attention of their target audience and builds their credibility.

    You also see that many accounts choose to buy TikTok followers to let the algorithm take their posts to the For You Page. But we would recommend you should prefer to collaborate with these popular creators and influencers. And if you still have any confusion, you can keep reading this article to learn about brands that have established their business via influencer marketing on TikTok and are still doing.

    Mucinex

    Falling sick at holiday or events takes away all your fun. But Mucinex’s campaign #TooSickToBeSick taught its users that this shouldn’t happen.

    The campaign was run In 2019 when both Halloween and the flu season were existing at the same time. With the help of different influencers, Mucinex created videos of them waking up as zombies who then took Mucinex. Not long after that, they were all dressed up for the Halloween party. 

    This campaign also gave others an idea of how to make their content go viral while collaborating with different influencers at a time. 

    Lumineux

    The video entitled GRWM (get ready with me) of Lumineux captured the attention of many viewers. With simple editing, the creator made it consumable for her audience. Whereas the message was delivered directly by showing off the product features and its result. The promotion wasn’t kept hidden, and it made the audience clearly understand the purpose.

    Too Faced

    This cosmetics brand surged in popularity after the launch of Damn Girl Mascara. Their first TikTok video featured a vloggerand TikTok influencer, Kristen Hancher. She recorded a video of herself singing with and without the Too Faced’s Damn Girl Mascara. This influencer’s bare-faced and mascara on eyelashes helped create product awareness among the brand’s audience. And videos with #TFDamnGirl gained more than 800 million views without buying TikTok views.

    Guess

    Guess the denim and lifestyle brand began to rise in popularity after creating its branded hashtag challenge #InMyDenim. This challenge was begun by the videos of TikTok influencers who shared their videos of transformation using Guess’s apparel. They appeared to be disheveled in the first part, and the next moment they were all ready, flaunting their Guess’s denim. This challenge attracted the viewers to share personal transformation videos with the #InMyDenim hashtag. 

    Red Bull

    Red Bull has now been a well-established and famous brand around the world. One of their recent videos features a smaller-scale Tiktoker Keeoh. The video hasn’t made any direct promotion of their product; rather, it was kept simple yet entertaining.

    Keeoh made the viewers think that he is doing a magic trick with Red Bull by pouring it into a travel mug and then flipping it upside down without any traces of the drink. Just when the viewer was wondering how it disappeared, one of his friends popped up from behind the table and everybody knew what had happened.

    Summing-up

    The brands we have named here are only a few. If you keenly follow social media, you will know about several brands that have grown their audience via the same tactic. Hence, if you also want to drive huge traffic to your website, start looking for a professional and compatible TikTok influencer for yourself. 

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  • Blog

    An Ultimate Guide To Instagram Analytics – Things To Learn

    Whoever is running a business account on Instagram must possess knowledge of using Instagram Analytics. Why? Because it helps you build your content strategy that is in the best interest of your business, take these words for it.

    Instagram today, is known as a significant tool for marketing. Whether you want to promote your blog, brand, or the company, Instagram has pretty supportive features to help you achieve your goals. It is not only transforming the traditional marketing tactics but presenting us with easier ones. Instagram analytics or Insights is one of them. 

    It assists you in understanding your audience response, growth of followers, thereby creating your content strategy that revolves around the customers. Some entrepreneurs who want to play smartly are leaning on buying Instagram impressions to amplify their followers count. Yes, you can do so in certain conditions to readily increase the reach and engagement of your posts. 

    Let’s see what Instagram analytics is doing to improve your account’s growth. 

    Navigating Instagram Analytics

    Instagram analytics is accessible for business account owners. It helps you track your progress by sharing insights from all your posts of the recent week.

    When you navigate through it you get the data in terms of different metrics of Instagram such as Instagram reach, impressions, engagement, website clicks, email clicks, and direction clicks. All you need to do is learn how to draw conclusions from this data and use it for making the required improvements in your content strategy.

    A Detailed Overview of Key Metrics Indicated By Instagram Analytics

    Few of the names of metrics elaborated by Instagram insights or analytics have been listed above. However, this feature has a lot more to provide you with. 

    Audience Analytics

    You can take the idea by the name that it will show you everything related to your audience that happens in the latest week. This analytics report includes the number of follows and unfollows, the gender and age of people who interact or leave your account, the most active hours for interaction and engagement, and also top locations. 

    Post Analytics

    In feed analytics, you can get to know whatever occurs with your posts after uploading them on the feed. This is a great way to watch over the activity of the audience on your account. Post analytics consists of data such as likes, comments, saves, impressions, sends, interactions, discovery, reach, website taps, email button taps, call button taps, text button taps, and more. 

    Stories Analytics

    When you further scroll down to take a view at stories analytics it shows you follows, profile visits, next story, back, in exited, website taps, text button taps, get direction taps, and others. This gives you an understanding of which stories you should upload more often and which ones to avoid. 

    Video Analytics

    After Instagram stories, video content has the potential to drag huge traffic to the account. Hence, knowing about your video analytics report is equally important. This will brief you about your performance in video creation based on likes, comments, saves, follows, average percentage watched, business address taps, call button taps, impressions, profile visits, etc. 

    When you are thinking about innovative ideas to design your marketing strategy sky is the limit. However, many Instagram users find it easier to buy IG impressions to reach the milestone they have set. So, you can opt for any of the options that suit your needs. 

    Final Thoughts

    Instagram analytics is a key to building your content strategy. Therefore, marketers on Instagram should learn how to interpret the data provided by it and implement it for better results. Without having the know-how of this feature, you’ll be funneling all your efforts in the wrong direction.

  • Blog

    MAKE USE OF INSTAGRAM REELS TO ITS FULL POTENTIAL

    With the launch of its latest feature Instagram Reels, Instagram is again on par with its competitors, namely TikTok. But the popularity of this new feature and the new algorithm has raised more confusion amongst content creators than ever before. What should you do to create reels in line with Instagram’s new algorithm? How can you create content that brings more attention to your brand and even help you earn more money?

    How can I make Instagram Reels?

    If you are already familiar with TikTok, creating an Instagram reel should be no problem at all. Simply go to your Instagram camera and press and hold the capture button to film your video. Instagram also provides a variety of editing options to choose from. Explore your options and make your reel suitable for your page and audience.

    Who is this Feature Ideally for?

    The short answer is it is for everybody. Yes, everybody! If you want your content to be seen and appreciated, all you have to do is make a public account and get creative! Whether you are filming your pets getting along or you are sharing behind-the-scenes production footage from your latest projects, the goal is to remain genuine, original, and true to yourself, your brand, and your reputation.

    How do I stay in line with the Algorithm and Bring in More Views?

    Staying on the right side of Instagram’s algorithm is an essential part of ensuring your reels reach a greater audience. You just have to make sure that your content is high-quality, not watermarked, and doesn’t contain any political content. 

    Another crucial step is making sure your Instagram reels not only receive a large number of likes and views but also have a record of a healthy creator-viewer relationship. This means the number of people you reply to via tags, comments, and DMs, the number of people who like and save your post all play an important role in increasing your engagement status. The higher your engagement, the more likely the algorithm recommends your reels to other people’s feeds. Now is the right time to start buying Instagram reels likes and Instagram reels views to ensure your reels have a healthy and organic engagement record.

    Keep in mind that the greater the number of people who watch your entire reel, the more likely your other reels are to get recommended to them. So create your content accordingly.

    What do I need to be Eligible to earn money from Instagram Reels?

    All you need is a business or creator Instagram account and have access to the program. After you’ve made up your mind regarding which reels you would like to have included in the program, you are ready to share and upload your content. To make a reel eligible for the payment, click on the ‘Reels Play Bonus’ from the bonus page. Instagram gives you a total of thirty days to get started with the program. Once you have begun, you will have thirty days to earn the bonus. The best part is you can use as many reels as you would like to be eligible for this bonus. Create away!

  • Blog

    Best Instagram Dimensions and Size

    From posts in the feed to videos and reels on Instagram, knowing the dimensions and size will help you create awesome photos and videos. Such type of content is one of the best ways to engage with your followers so you have to give the best. 

    That’s why we have created this list of ideal Instagram image dimensions and sizes for you to create better posts for your followers. This article covers every photo and video size that you need to focus on while creating your content. 

    Come let’s check it out!

    What is Instagram Aspect Ratio?

    Aspect ratio refers to the width in relation to the height of a picture. For example, if the ratio is 5:10, the first represents the width and the second represents the height. 

    That is why you have to make sure that your image comes within the guidelines, otherwise, it will be cropped to fit the actual size. That will end up in part of your image being lost. 

    Now with the ratios being suggested in editing apps and tools, you can always enhance your content correctly before posting.

    What Are Instagram Post Photo Dimensions?

    The width and the height of an image are comprised of a number of pixels which is the size of an image. 

    Like aspect ratio, size is also expressed by two numbers: one for the width and one for the height. 

    For example, a picture that is 1080px X 1080px is larger than the one that is 50px X 50px. 

    It is always wise to post an image at optimal resolution because that way your image won’t be much affected even though Instagram compresses your image. 

    Dimensions of Various Instagram Posts 

    When the app was first launched, users were only able to upload images in a 1:1 ratio. They were forced to crop their amazing portraits to fit into the actual size. But later in 2015, Instagram listened to the user’s feedback and introduced horizontal and vertical photos. Now let’s talk about the size with this in mind.

    • Square photo size

    The ideal size of Instagram square photo is 1080px X 1080px. To avoid getting your image cropped, you can either crop the image to this size or capture an image to this size. 

    You can capture a 1:1 image directly in an iPhone camera. So for better results, your image must be between 320px by 320px and 1080px by 1080px. 

    • Portrait size

    The ideal size of Instagram portrait is 1080px by 1350px. 

    You can fit a picture to this size without cropping by using portrait and landscape images. The aspect ratio of Instagram portrait is 4:5 and the photo size is 1080px by 1350px. 

    • Horizontal and vertical photo size

    This can be a hard one because the aspect ratio of a landscape photo is 1.91:1. Your image will look amazing with these dimensions. You can also upload photos up to a ratio of 16:9 and Instagram will automatically add a border to the image. The ideal size of horizontal photo is 1080px by 1350px. 

    For vertical photos, your image should have an aspect ratio of 4:5. Anything longer than that will be cropped by Instagram. 

    • Instagram stories

    You can share anything in the stories as long as it has a minimum aspect ratio of 1.91:1 and a maximum of 9:16 with an ideal size of 1080px by 1920px. 

    • Instagram videos

    Your feed videos aspect ratio should be from 16:9 to 4:5. And the videos must have a maximum file size of 4GB. 

    • Instagram reels

    It is always advisable to shoot directly on mobile to stick to the optimal size which is 9:16. Video captions will be displayed at the bottom so avoid having anything down there. 

    • IGTV Posts

    The ideal cover photo size for IGTV is 420px by 654px. The aspect ratio of vertical IGTV posts is 4:5 to a maximum of 9:16. The aspect ratio of a horizontal post is 5:4 to a maximum of 9:16. 

    Conclusion

    Instagram is an excellent place to connect and you sure want to display your content amazingly. Don’t be worried about how your post will appear in your user’s feed despite the aspect ratio. Be it landscape, portrait, or square, the photos will be cropped to 1:1 to fit your preview and your followers have to open them to see the actual image size. 

    We hope that this article helps you in knowing the photo size and dimensions to plan your content prior. Write to us if you have any questions and we will get back to you soon.

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